Our Story
A shop built on the belief that play matters.
Play Simple Toys opened its doors in St Peters with a simple idea: a toy store that feels like a neighborhood living room — warm, uncluttered, and full of things worth picking up.
We curate our shelves the way we'd curate gifts for our own family. That means quality materials, thoughtful design, and toys that invite imagination rather than just noise. Whether you're looking for a first birthday gift or a weekend treasure hunt, we're here to help you find it.
Locally owned & operated
Hand-selected merchandise
Gift wrapping available
